The number of colors we grew up knowing have really changed, From the basic rainbow colors to those in our crayon or paint kids have now been redefined to 400 and more.
So is the same to what, any entrepreneurs knew of startups, and running business, the rules have changed the game has shifted.
Covid-19 has changed so much from just people wearing masks and sanitizing, to business owners thinking twice before investing. Most of them have been pushed to the wall and have to think twice if they can maintain their business or will be forced to close down due to the economic struggle right.
What can a business owner do to ensure they stay afloat and thrive as they continue on in this pandemic?
Below are some amazing ways to grow and maintain your business in this time.
- Focus on the customers you already have like precious jewels.
Customers are the backbone of any business, without them the business cannot be. In order to attract in addition to creating services and ad campaigns to target their new needs, you may also want to issue refunds to clients who had prepaid memberships or were on auto-pay during the lockdown period. While this could hurt your cash flow for the short term, the money you give back will most likely come back to you tenfold when the economy re-stabilizes and your now loyal customers are ready to start buying again.
- Move everything online
With the lockdowns and travel restrictions of the pandemic, it’s no surprise that everything is shifting online.
Now is the time to increase your online presence. Get a WhatsApp Business account, and use WhatsApp to promote your business on the different groups on WhatsApp, as well as the status, use it as a marketing strategy to spread your product awareness.
- Invest in social media ads
The best investment that actually works and is not insanely expensive is investing in social media ads. Their ROI is awesome and with some guarantee if applied well and strategically. Instagram, Twitter and Facebook have become very famous for both small scale and large businesses to advertise to their target market as its been discovered that an average person spends upto 5 hours in total online, either catching up on news or trending topics and entertainment and for any business owner this means, you have high chances to get product awareness spreading.
- Run exclusive deals and offers
So many people are trying to save money toady more than ever. With unpredictable lockdowns, inflation on every product, skyrocketing price rise of petrol, the uncertainties of the economy. This has got many consumers, cutting down on their expenses, and price hunting for the best rates in the market. Do your business a favor and hold exclusive deals and offers on your products and services to not only retain the current clients you have but to also attract new clients in the process. Bring those offers, increase those discount rates, spread the word of your promotions and offers, advertise often.
- Give your communication strategy an overhaul
As people’s priorities and schedules change, the previous communication strategy you had in action may not be right. It would be wise to rethink the newsletters you are sending out, the content you are creating and the general approach you have towards your customers.
The beautiful thing is that you can use a bulks sms service provider to effectively communicate with your customers whenever you have changes in time you operate your business due to the lock downs all so often placed or lifted during this pandemic or to alert your clients of the delivery progress, which builds trust and a good reputation with your clients.
Robisearch Ltd offers BulkSms Chapchap to business owners and startup entrepreneurs to help you have the best communication tool with your clients.
Get that bag in peace without stressing about who you have texted or not with our bulk sms system, in which you can send even 10,000 sms at ago.