So many people want their business to succeed but fee due and that’s cause they do not strive to do this.
Lets start with the basics, definition:
A target market is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service According to Wikipedia.
1. Analyze and understand what your product/ service is.
The more you understand your product or service the easier it is to identify your target audience.
Start off by creating a list of each feature your product or service offers and the benefits that come with each feature and how these features solves a problem for your customer. To create your list you may want to ask yourself some of the following questions:
What is your exact service and product?
How does your product or service benefit your customer?
Does your product or service stand out amongst its competitors?
2. Look at your current customer base.
Identify their reasoning for purchasing your product or service. Ask yourself, why do your current customers need your product/service? What problem do they have that your product or service solves? Look for common characteristics amongst your viewers/customers, it is likely that other people like them could also be interested in your company.
3. Choose specific psychographics and demographics to target.
To reach your target audience you need to figure out how to emotionally connect with them. You can do this by choosing to target specific psychographics and demographics.
Demographics help you classify your target audience by facts and statistics. Examples are age, location, ethnicity, gender, income status, marital status, and education level.
Psychographics help you.
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