In the 21st century, no more ancient methods of advertising or searching far and wide to reach your idle clients. A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. It helps you attract new clients, inform current customers of your latest product and services, and is an excellent way to have a 24/7 presence to reach all your clients, both locally and internationally. Below are points to show you just how valuable a website is and what you are ,mising out on.
Advantages of having a website for small business SMEs.
- Low budget web development
In order to make an omelet you got to break some eggs, and yes you may think it’s expensive to have a website created for your business. Websites are actually not expensive whatever your up-front capital is, low budget web development allows you to obtain a simple but efficient website or app that is able to convert visitors into clients. Infact given the long and short term businesses they bring to the business, the sooner you create a website, the sooner you’ll get a profit. You will get yourself wondering why you didn’t invest in one ages ago. Small business owners usually have a small budget, as their profit will grow with time. However, they need to establish an effective web presence now, at the initial stage of their business, in order to be able to get a decent profit in the future.
- You Can Save Money on Paper Advertisements
No more limitations to just hand out flyers, newspaper ads, or maybe TV adverts. However, the web provides you with entirely new ways to reach your audience.
Don’t want to pay for online ads, well no worries, your website itself can help market your business. Reach visitors when you’re running offers they might be interested in or just publish the latest news/facts on your site, so people have an incentive to visit your business often.
- Wider audience reach due to website accessibility 24/7
Being on call 24/7 is almost impossible to any small business regardless of what kind of business you are running, having a website accessible on a 7-day 24-hour basis without taking breaks is a huge advantage. While your physical shop is closed at night, your online shop can keep on selling and bringing you income by catering to customers at any time that is convenient for them. This is the biggest advantage of having an e-commerce website.
One more reason to create a web presence for your business is a reduction of distances. A website allows you to expand your target audience and make deals with customers who are located far away from you. Actually, the whole globe is within your reach the world is a global village at your fingertips.
- Brand visibility and brand recognition
A website that represents your business will help you provide online visibility and discoverability as well as establish or enhance brand recognition. If you have just begun running a startup or small businesses, it’s especially important for you to get as many people as possible informed about your business.
You want to let people know that your company exists, as well as what your company is doing, what it is called and how useful it can be for them — or for their friends/relatives/colleagues/ neighbors , as sharing information and brand advocacy also work well.
- Easy online promotion of your small business with a website
Both evergreen website content and buzz topics helps get traffic Doing content marketing right allows you to attract potential customers and convert them.
Moreover, promoting your small business on various platforms on the Internet is much easier if you have your own website. You could enjoy the maximum of getting more profits if your social media posts contain links that direct social users to your website, where they can find more in-depth information. Promoted posts and sponsored ads linking to a website look reliable and authoritative.
- You Can Share Your Address and Contact Information with Customers
Getting clients to know your business exists is a hustle but it doesn’t have to be. Ideally, your website should include your full address, instructions on how to find you, and even a google pin on a map of the area. Armed with that information, it’s almost impossible for anyone to get lost along the way.It’s also useful to have a place for your business’ phone number, email and anything they might need.
- Customer insights by tracking user behavior on your websit
When you have a website, it’s easy to monitor how users interact with it. You can find out what your product or service people like the most and what they like the least, from what geographic location, devices and third-party sites they usually come, and much more. These insights allow you to create a clear vision of your clients/ target market.
There are many tools for tracking the behavior of your site visitors, gathering this data, presenting it in a convenient way, and storing and interpreting it. The most popular is, for sure, the one made by Google. Track key Google Analytics metrics to make your business more client-oriented. Use Google Analytics to guide your content marketing and other marketing strategies. If your website show up among the first pages of search engine for local queries, then you might land yourself some extra business.
- You Can Share Your Address and Contact Information With Customers
Imagine that someone knows your business exists, but they’re not sure how to get there. Ideally, your website should include your full address, instructions on how to find you, and (if you’re looking for extra points) a map of the area. Armed with that information, it’s almost impossible for anyone to get lost along the way.
It’s also useful to have a place for your business’ phone number, email address, and other contact details. That way people can call in if they have any quick questions.
- It Enables You to Receive Online Queries
A lot of small business owners these days prefer online queries over phone calls. It’s easy to understand why. After all, you can answer emails on your own time, and it doesn’t matter if 20 people contact you at once online — you can still get to all of them.
Ideally, your website will provide visitors with multiple ways to contact you. We already mentioned that it should include your phone number and email address, but a contact forms also an excellent addition that lets customers get in touch without leaving the site.
- Online Content Can Help You Build a Reputation
By clients giving back their reviews on your website, whether it’s on product and service offered, it can greatly build up your reputation and earn you high end clients. There are plenty of successful businesses that give back to their community by helping to keep them informed through content marketing even through blogs and you can too. Content marketing not only makes you look like an authority in your field, but it can also build goodwill.
In conclusion regardless of how big your business is truth is you need an elegant website to be able to convey all your products and services.
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By: Waithera Mwangi