Take a minute and just imagine getting the amount of money you have been trying to get from bank to loan you one year, interest free and no hustle and no debt collectors to constantly pester you to pay up before your contract expires. Picture seeing your business growing fast, in sales, profit and exposure. Sounds amazing right? Would you believe me if I told you all this is possible, hustle free and you will enough to even take yourself and family for vacation on the holidays. All this is very possible, by applying smart and strategic moves that save you money.
Here are the advertising tips you need to apply in your business which will save you so much money both short and long term.
1. TARGET THE RIGHT AUDIENCE.
The best money saving tip we can start for any business would be to reduce the unnecessary expenses incurred. Having a clear picture of who you are targeting in the market is very import, a well-defined demographic helps you focus the marketing strategies effort and resources in on central place to ensure it brings back to the business through leads becoming actual customers.
One of the best ways to maximize your budget and spend your ad dollars efficiently is to ensure you’re reaching your business’s target audience. To do this, first make a profile of your target customer. You can survey your existing customer base, or refer to demographic information you’ve already gathered about your audience, including details included in mailing list sign ups.
Just the power of focus and consistence is amazing, an organization can be save billions in advertising if its able to focus its advertising effort on the target market. Identify your target market who are the people who need and use your products, which problems are you solving in society. Once you have a demographic profile of your target customer, choose advertising platforms that make sense for that audience and your location.
2. ADVERTISE WHERE YOUR AUDIENCE IS
As we begin a new year you have to clearly distinguish what works for you as a business and what doesn’t. Now that you understand who your target market is, do your research on the various ad platforms available to make sure your advertisement will reach your target customer.by using the social media platforms your audience actually lates to,could be emails, websites, twitter or even Tik Tok. Be willing to go the extra mile on the same.
- TRACK AND MEASURE SUCCESS
In order to plan for the future you have to analyze the past, and see if the applied strategies are actually working and leveling up your game in the market. it’s important that you evaluate the performance of your advertising strategies so that you can make informed decisions about future ad decisions.
Digital ads make it easy to track the success of your efforts; social and local ad platforms give you detailed reports on how much you spend, how efficiently you spend your budget, the best performing ad strategy used and the demographics of the people who engage with your ads. You can get a sense of how many people click on your digital ads and what percentage of those people go on to make a purchase or take another desired action on your business website. To track and measure the success of your business
4. GET THE TIMING RIGHT
Timing is so crucial in marketing. It’s not just on how you advertise but also when you do is a success factor to consider. For example, platforms like twitter are vibrant the morning hours as compared If you don’t have the budget to advertise all year long, it’s best to run your ad campaigns during the most effective times of year months and days. Study your business earnings and identify your busiest seasons. Advertising during the time of year when people are most likely to pay for your products and services can increase your return-on-investment ROI greatly and eventually pay for the money spent.
5. TRY RE-MARKETING STRATEGIES
Tried and tested marketing strategies are definitely the way to go. Re-marketing is relevant for most forms of digital advertising. It involves targeting your ads at people who have visited your website before but haven’t converted to a paying customer this could be by in boxing their emails if they left it or warm calling them if they left their number. You can create highly personalized ads to engage with these users, based on what they previously viewed on your website. These ads will then be more relevant for the customer and with engaging copy or a discount offer, you can hopefully convince the person to convert into a buying customer
Also use of simple and effective marketing like bulks sms to communicate with your customers of your discounts,promotions, happy hour offers,or just letting them know you care and want to wish them happy holidays, and to keep safe also works magic on your business both short and long term.
All in all the goal here is to save money especially in advertising your business and to ensure the budget is effective and efficient so that all prioritizes are met and the results are high.
By; Waithera Mwangi
ROBISEARCH TRANSFORMING THE WORLD THROUGH INNOVATION.