BULK SMS marketing is one of the easiest ways of communication. But it was mostly used for personal conversations until recently when the world witnessed a high increase in smartphone usage.
Use of bulk sms is one of the easiest way to make the products known to the world in an easier and faster way.There are many advantages or benefits of using this growing method of marketing. Well today we discuss this amazing benefits before we subscribe to the services and increase our level of reach in the business or organisation.
Bulk SMS services make SMS marketing a highly cost-effective option. Service providers offer Bulk SMS options via SMS API or their platform, which allows businesses to reach out to thousands of customers in a few easy steps. When compared to other forms of marketing like billboards, television ads, mobile ads, or magazines, SMS marketing is more budget-friendly.
2. Large reach
Research has shown that nearly everyone in the world has a working mobile phone. SMS do not need any internet connectivity thus messages are received by practically all people. isnt`t that easier?
3. Instant delivery
There many network service providers around the world. This services have been extended even in the remote places, giving it a grantee that anyone who has a good working phone can receive this messages at anytime anywhere instantly!
4. Flexible and reliable
Businesses can use SMS services to announce an ongoing sale, provide discount coupons, offers, or inform customers about a new store that has opened nearby, send appointment reminders, order status for online shoppers, and much more. However, SMS offers limited space to convey their story. Businesses, therefore, need to use the 160-characters wisely to reach customers in an effective and impactful way.
5. High conversion rate
Even with the high usage of instant messaging via apps, SMS still witnesses a better conversion rate. People are more likely to visit your business and take action on promotions or offers shared through SMS than via any other marketing service.